David Herman

David Herman

Executive Director

About David,

David’s CEO/Senior Executive career has spanned more than 25 years with roles in tourism, leisure, entertainment and retail sectors. His experience has extended across the public, private and not-for-profit sectors working with a range of major organisations including Falls Creek Alpine Resort, Village Roadshow Ltd and Borders Books & Music – USA and Tourism North East (Regional Victorian Tourism Board).

David has a specialist understanding of regional economic development, tourism, market demographics, competitive trends, and consumer behaviour. David has considerable strategic and tactical experience in market evaluation, strategic business development, site selection and stakeholder engagement.

David leads Axsia’s growing regional development and visitor economy investment practice. He is also a member of the Tourism & Transport Forum’s (TTF) Regional Policy Panel.